NZ Government & Public Communication Campaigns 

The Digital Café provides a range of media, digital and marketing services to NZ Government agencies, local authorities, public sector and public interest organisations. 

All of Government

In April 2019, we were appointed to the All-of- Government (AoG) Advertising Services panel, providing the following services:

  • Media Strategy, Planning and Buying

  • Creative and Production Services

  • Client Services Strategy and Project Management

Wellington based

As a Wellington agency, we can deliver a more experienced, flexible and dedicated team to develop your offline, digital and social media communication requirements and then execute.

Public campaign expertise

We bring a wealth of public sector marketing communications and digital experience.  Our directors and team have worked on some of the most complex and sophisticated Government Agency clients and campaigns.

We have co-created dozens of powerful public communication campaigns with clients employing a strategic media and social first approach to digital, often integrated with offline advertising if deemed appropriate.   

We don’t have egos, just a partnership mentality with our clients, project stakeholders and their other agency partners.

Matt McNeil

Matt McNeil is Co-Founder and Managing Director of The Digital Café.

Matt has spent 20 years working with Government agencies at The Digital Café and in his previous roles as Media director at Clemenger BBDO and as Managing Director of OMD Wellington. Some notable campaigns he has worked on include but aren’t limited to: 

NZTA/Road Safety - Helping reduce the road toll focusing on communications mainly around Alcohol, Speed and Drugs. 

MPI – Managing advertising to ensure appropriate communication of key issues and emergencies such as the 1080 scare 

DPMC/Flag referendum  Communicating to all NZ around the Flag referenda 

Treasury – Mixed Ownership Model – Letting all NZ know what they needed to do and when to be part of the IPO. 

Ministry of Defence/Recruitment  encouraging kiwis to follow their professional passion in the Defence Force.

We deliver convincingvisible and meticulously executed campaigns in the $50,000 to $150,000 range.


Examples of what we’re doing right now


Let’s Get Welly Moving

Integrated media campaign to engage the public on the CBD traffic


Greater Wellington Regional Council

Hyper local commuter campaigns supporting MetLink disruptions to service.


Ministry of Education

A social media campaign to recruit gifted students.

We worked with Water Safety NZ

Water Safety NZ

Promoting safer practices for under 5’s


Tertiary Education Commission

Campaign to communicate free first year tuition


Ministry of Education

Planned and executed a targeted social video plan to drive use of the School Leavers Tool Kit


Wellington Water

Water conservation awareness campaigns


Call us to discuss your marketing brief.